The fierce fire which tore down a town centre shop yesterday is still smouldering this morning.

Around 40 firefighters tackled the blaze at the Sue Ryder shop in King's Lynn, High Street, after the fire broke out around 10.30am yesterday.

Traders and residents were evacuated while firefighters contained the fire, with many not being able to return until around 5pm.

This morning, firefighters were on scene shortly before a fence was secured around the charred building, with neighbouring Eatwell cafe, Money Shop and mydentist also cordoned off.

Only a shell remains of the charity shop, with blown out windows revealing the collapsed first floor and roof, dangling wire and water dripping onto the floor.

Eastern Daily Press: The aftermath of the King's Lynn town centre fire, which began at the Sue Ryder charity shop. Picture: ArchantThe aftermath of the King's Lynn town centre fire, which began at the Sue Ryder charity shop. Picture: Archant (Image: Archant)

The soot blackened windows at Eatwell cafe and the Money Shop, both of which were closed this morning, revealed extensive smoke damage.

A Sue Ryder spokesman confirmed the fire began in their store and that an investigation was under way to determine the cause.

The charity, which raises funds for palliative, neurological and bereavement care, will be looking at ways to make up funds due to the closure of the shop.

Eastern Daily Press: The aftermath of the King's Lynn town centre fire, which began at the Sue Ryder charity shop. Picture: ArchantThe aftermath of the King's Lynn town centre fire, which began at the Sue Ryder charity shop. Picture: Archant (Image: Archant)

Eastern Daily Press: The aftermath of the King's Lynn town centre fire, which began at the Sue Ryder charity shop. Picture: ArchantThe aftermath of the King's Lynn town centre fire, which began at the Sue Ryder charity shop. Picture: Archant (Image: Archant)

Eastern Daily Press: The aftermath of the King's Lynn town centre fire, which began at the Sue Ryder charity shop. Picture: ArchantThe aftermath of the King's Lynn town centre fire, which began at the Sue Ryder charity shop. Picture: Archant (Image: Archant)

Eastern Daily Press: Drone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew UsherDrone images show extent of damage following a major fire in King's Lynn High Street. Picture: Matthew Usher (Image: Matthew Usher)

Eastern Daily Press: A major fire has broken out in the High Street in King's Lynn Picture: While There is LightA major fire has broken out in the High Street in King's Lynn Picture: While There is Light (Image: While There is Light)

Eastern Daily Press: King's Lynn fire. Photo: Claire MooreKing's Lynn fire. Photo: Claire Moore (Image: Claire Moore)