A tiny premature baby is the face of a new campaign to raise money for a special incubator.

Jemima Debney was born 10 weeks early in December at King's Lynn's Queen Elizabeth Hospital, weighing 2lb 11oz.

She needed to use a special transport incubator to take her from the delivery suite to the special care area and now she's helping raise money for a new one.

The incubator is coming to the end of its useful life and will cost �32,000 to replace.

'She was really small – it's hard to imagine now,' said Jemima's mum Steff, 22, who works at the hospital.

Her daughter is thriving and last week weighed 7lb 2oz.

'She is doing really well and looks huge now in comparison,' said Mrs Debney.

Her husband Adrian also works at the QEH and when they were asked if Jemima's picture could be used as part of a fundraising appeal they didn't hesitate.

The hospital has launched a campaign to buy the new piece of equipment for the neonatal intensive care department.

Supporters are being encouraged to donate sponsorship money from this year's Grand East Anglian Run, on Sunday, May 1.

For those who can't manage the full 10k, there is a shorter mini-version and runners have already come forward.

Another supporter is running the London Marathon next month and proceeds will go straight to the appeal.

The incubator provides a warm and safe environment to transfer babies quickly so they can received the special care some of them require.

Donations to the appeal can be made at www.justgiving. com/qehkl-NICUtransportincubator

Further information, including sponsorship forms, is available from laurence.morlaas@qehkl.nhs.uk