A proud dad will always have his "superhero" son with him - after using his ashes in a tattoo on his leg.

Kevin Pitcher is set to run a marathon in memory of Benny, who died on July 12 last year aged six after losing a battle with cancer.

Eastern Daily Press: Kev Pitcher's tattoo, made with ashes from his son Benny, is now a constant reminder of his family's love for his son.Kev Pitcher's tattoo, made with ashes from his son Benny, is now a constant reminder of his family's love for his son. (Image: Supplied by Kev Pitcher)

Mr Pitcher, from East Runton, has had Benny's ashes mixed with ink in a tattoo on his leg, which shows father and son walking off into the distance, and the words 'You don't have to be 6ft 6'' to be a Superhero'.

Eastern Daily Press: Kev Pitcher will carry the 'Iron Man' radiotherapy mask worn by his son, Benny, when he undertakes a fundraising marathon in his memory.Kev Pitcher will carry the 'Iron Man' radiotherapy mask worn by his son, Benny, when he undertakes a fundraising marathon in his memory. (Image: Supplied by Kev Pitcher)

Mr Pitcher and a group of supporters are hoping to raise at least £10,000 through the August 8 run, which will start outside Sheringham Primary School at 9am and finish outside the Crown pub on Lifeboat Plain, Sheringham, at around 3pm.

Eastern Daily Press: From left, Ben Letzer, Benny's parents Julie and Kev Pitcher and Martin Watts, who are organising a marathon in Benny's memory.From left, Ben Letzer, Benny's parents Julie and Kev Pitcher and Martin Watts, who are organising a marathon in Benny's memory. (Image: Supplied by the family)

Proceeds will go towards East Anglia's Children's Hospices (EACH), Cromer Children’s Charity and a third charity Mr Pitcher and his wife, Julie, are setting up called Benny's Battalion, which will support other families with children who have cancer.

Mr Pitcher said of the tattoo, and the run for Benny: "It's a massive statement to all families that love is everything.

Eastern Daily Press: Benny Pitcher.Benny Pitcher. (Image: Supplied by the family)

"I couldn't live with myself if I didn't fulfill my promise to my son. Hopefully with the money raised we can help other families and other sick children with cancer.

"Not everyone has the friends or the support network that we have, and we want to be there for the families who are told their child is going to die and they have no-one else to turn to."

Mr Pitcher, who has been training for 18 months, will run with Benny's 'Iron Man' radiotherapy mask, while fellow runner Ben Letzer will carry his 'Hulk' mask.

Mr Pitcher said: "It's going to be a struggle, but it's nothing compared to what Benny went through. If he can do that I can do anything."

Mr Pitcher said he hoped people would line the route, or be there to cheer himself and other others on. A firework will be let off over the sea that evening in Benny's memory. To donate to the fundraiser, visit www.justgiving.com/crowdfunding/bennyspoppylinemarathon