John Lewis Christmas Advert 2016: Could a dog be the star of this year’s ad?

PUBLISHED: 17:17 07 November 2016 | UPDATED: 10:28 08 November 2016

A screenshot of a dog from what social media users believe is the teaser for this year's John Lewis advert.

A screenshot of a dog from what social media users believe is the teaser for this year's John Lewis advert. Photo:


Social media users are going crazy over a ten-second video featuring a Boxer dog watching a child bounce on a space-hopper.

In the countdown to Christmas one event garners more attention and stirs up more emotion than any other: the big reveal of the John Lewis advert.

Last year’s festive offering saw a young girl called Lily looking at the sky through the family telescope, only to discover a man living on the moon.

The eagerly anticipated 2016 advert is set to be revealed on Thursday, November 10 but social media users think they may have figured out this year’s theme ahead of schedule.

Early this morning a mysterious Twitter account with the username @bouncing2016 posted a ten-second clip of a dog watching a little girl bounce around a snow covered garden on a bright red space-hopper and people immediately began to point out the similarities between the video and previous John Lewis adverts.

Much like other John Lewis ads, the teaser culminates with a hashtag, #BounceBounce, which is in a similar typeface to that used for #ManOnTheMoon and #MontyThePenguin and features the same cinematic style we have all come to know and love.

Reports suggest that the song for this year’s ad will be a cover of Randy Crawford’s 1980 jazz hit, ‘One Day I’ll Fly Away’ by The Vaults, a British electronic group from South London, which if you listen closely, seems to be playing in the background.

A fake advert made the rounds online this weekend as an imitation featuring a lonely snowman, made by A-level student Nick Jablonka as part of his media coursework, attracted more than 500,000 views on YouTube.

John Lewis has not yet confirmed if the teaser is genuine but the release follows a pattern set by the company last year, when a ten-second teaser for the advert was released on a Sunday towards the beginning of November, along with a cryptic hashtag, before the full video premiered on YouTube later that week.

• Do you think #BounceBounce could be the new John Lewis Christmas advert? Tweet us your thoughts @EDP24 and @EveningNews

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