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Job losses at Norwich shoe factory

PUBLISHED: 09:21 09 June 2006 | UPDATED: 10:59 22 October 2010

Norwich shoemaker Florida Group yesterday told its workforce that there would be nearly 30 redundancies because of the move of its manufacturing operations away from the UK.

Norwich shoemaker Florida Group yesterday told its workforce that there would be nearly 30 redundancies because of the move of its manufacturing operations away from the UK.

Staff were told that the move would mean the loss of eight jobs immediately and a further 21 in September, leaving a workforce of 80.

The company had announced its intentions earlier in the year and has already moved a large part of its manufacturing overseas to China, India and the Czech Republic.

Chairman and joint managing director Simon Goodman said: “We have a good business, with our Van Dal and Brooke brands known and trusted as truly English ladies' shoes. We are extremely proud of our heritage and are committed to staying in the Norwich area.

“We have made no secret of our determination to drive this business forward and the need to invest overseas to reduce manufacturing costs. By doing this we can continue to trade successfully in a highly competitive global market.”

He added: “We've been fortunate to have a very loyal and dedicated workforce but even their unswerving commitment cannot stand in the way of global trends. “We believe we are following the right strategy to enable us to compete successfully in our growing niche in the face of strong global competition.”

The group, based off Silver Road in Norwich, said it would keep its head office, warehousing and mini production line in the city.


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