While shops across the city hang up cobwebs and put out pumpkins, one store is swapping spooky decorations for something a little more wintery.
Christmas is coming early to Jarrold as the department store gets ready to unveil its Christmas toy window display.
Jarrold Wonderland is set to be revealed to the public at midday on Friday, October 20 along with some festive entertainment.
The display will be located on the London Street side of the store.
Currently the windows are blacked out and covered with a sign that reads: 'Christmas is coming. Join us on Friday 20 October, 12pm for the unveiling of Jarrold Wonderland.'
Jarrold was also the first store to unveil a festive window display in 2016, it featured a reindeer in a woodland setting.
The shop windows on the Exchange Street side are typically even more Christmassy and usually get revealed later in November.
• Are you looking forward to seeing the display? Let us know in the comments below.
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