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Jarrold launches its own range of foods alongside local producers

PUBLISHED: 10:11 29 October 2019 | UPDATED: 11:28 30 October 2019

Jarrold x Norfolk Brewhouse Jarrold Heritage Amber Ale  Picture: Simon Buck Photography

Jarrold x Norfolk Brewhouse Jarrold Heritage Amber Ale Picture: Simon Buck Photography

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The 25 products, made in collaboration with local producers, includes gin, jam, mustards and chocolate.

David and Rachel Holliday of Norfolk Brewhouse  Picture: Simon Buck PhotographyDavid and Rachel Holliday of Norfolk Brewhouse Picture: Simon Buck Photography

Fresh from opening a brand new luxury seafood restaurant, The Bay, on its lifestyle floor, Norwich department store has just launched its own brand range of foods.

Working with 15 local producers, the collection includes 25 products, from Jarrold Gin, to a heritage mustard, a selection of jams and marmalades, biscuits, chocolate and beer - all to be discovered at Jarrold Deli on the lower ground floor, Jarrold at Wymondham, Jarrold at Cromer, and Jarrold at The Forum in Norwich.

Packaging for the range has been inspired by Jarrold's printing heritage and it's recently been announced that the John Jarrold Print Museum will be relocating to Parmentergate on King Street in summer 2020.

Minnie Moll, CEO at Jarrold said: "Each product has been developed exclusively for Jarrold in true partnership with passionate artisans and independent small businesses. Most are local Norfolk producers. This range champions them, reduces food miles and puts money back into our local economy. The few partners from further afield are artisan producers who share our ethos."

Edward Savage of Montys Mustard  Picture: Simon Buck PhotographyEdward Savage of Montys Mustard Picture: Simon Buck Photography

"Our tagline for the range is 'Our Type of Food' which refers not only to the to the great quality we demand but also to the typography on the labels. Jarrold was one of the premium printing operations in the world and pride in our printing heritage inspired our packaging design. The letter on the labels is from an original old typeface from the John Jarrold Printing Museum. Each lovingly rediscovered by Bobby our local designer, printed on an old print press in the Museum and then transferred onto our labels.

It feels fitting to be launch this range in time for our 250th anniversary next year".

Jarrold Norfolk Heritage Amber Ale, made by David and Rachel Holliday, Norfolk Brewhouse

Montys x Jarrold Norfolk Heritage Mustard  Picture: Simon Buck PhotographyMontys x Jarrold Norfolk Heritage Mustard Picture: Simon Buck Photography

Like many brewers David developed his own home brew before he took the big step into commercial beer making by setting up Norfolk Brewhouse and the Moon Gazer beers. Having developed several award-winning craft brews, David and his team have created a beer exclusively for Jarrold using Norfolk ingredients such as combined Maris Otter malt barley grown on the North Norfolk Coast and Hindringham honey to create a deliciously complex amber ale.

"The Jarrold brew is lovely as it uses ingredients grown locally and a few miles away from our brewery at Hindringham," said David. "We were extremely honoured when Jarrold asked us to create an exclusive ale for them which encapsulates Norfolk in a beer.

"As well as being a unique recipe for them, the team at Jarrold really wanted the whole ethos behind the beer to represent three key things: Norfolk. Heritage. Local Community."

And the ingredients reflect this. Starting with the malt, the beer uses Maris Otter malted barley from Crisp Maltings a few miles away from the brewery, and also Chevalier Heritage, a malt with a history that traces back to 1819. Chevalier malt was around for over 100 years before being superseded in the late 1920s. It made its return in 2014 as a heritage variety thanks to Crisp Maltings. Then comes the hops, which was a challenge to choose, as David explains: "We needed a hop that wouldn't overpower the malt tones, but one which would add plenty of traditional character. A favourite hop of ours is called Ernest, this delivers great flavour with the fruity notes of apricot, citrus and spice."

Then there are the other ingredients - the water is chalk filtered drawn from the well at the Brewery, and to add a little sweetness Hindringham honey is used to add a subtle background note.

Jarrold mustards, made by Edward Savage of Montys

Ed is passionate about all things mustard and has been making mustard by hand at Salle Moor Hall Farm in Norfolk for over 2 years. Since the closure of Colmans in Norwich, Montys is the only place in the UK that grows mustard and makes both smooth and wholegrain varieties in their purpose built kitchen. So it was only fitting that with this high quality mustard maker on our doorstep Jarrold would work with them to create the Norfolk Heritage Mustard that celebrates Norwich and Norfolk's mustard making history.

"It's an honour to be one of the only farms in the UK that now grows the mustard crop to make this delightful condiment," said Ed. "Norfolk has always been synonymous with mustard, so to be able to continue this heritage and keep mustard making in Norfolk is fantastic."

Ed makes both Jarrold mustards by hand from working with the mustard seed to a secret recipe using ingredients such as Aspalls Cider Vinegar, Apple Orchard Honey from the Salle Estate and Jarrold Heritage Amber Ale made by Norfolk Brewhouse, to create a mustard generations can enjoy.

Mustard is not the only product Ed is making for Jarrold. His company Montys, which he set up with his mum Sarah Savage in 2017 also makes a plethora of other condiments and chutneys, and has developed the Jarrold Norfolk Chilli, Tomato and Red Pepper Ketchup. The chillis, tomatoes and red peppers used in the sauce are grown at Salle Farm.

The Jarrold Own Label range:

Jarrold Norfolk Lemon Dressing - A fresh tangy dressing with lemon, a hint of honey and Jarrold Heritage Mustard. Made exclusively with Crush rapeseed oil, which is grown and cold pressed on the Salle Farm Estate.

Jarrold House Blend Coffee - A medium-dark roast, combining the mellow nutty taste of fine Brazilian, the bold and brightness of Ethiopian, and the unique earthiness of Vietnamese. Blended exclusively for Jarrold by The South East Coffee Company.

Jarrold Norfolk Breakfast Tea - A blend of the best quality teas from India and Ceylon produces a distinctive and full-bodied flavour. Blended and packed exclusively for Jarrold by tea master Mark Richmond of Nelson & Norfolk.

Jarrold Norfolk Earl Grey Tea - A distinctive and fragrant blend combining teas from China, India and Ceylon. The large leaf gives a flavoursome and bright cup with a beautifully fresh bergamot flavour. Blended and packed exclusively for Jarrold by tea master Mark Richmond of Nelson & Norfolk.

Jarrold Norfolk Mint Tea - Made from a plant that is naturally found in the tidal marshes of the Norfolk Broads, this tea combines the leaf and stalk to give a subtle and balanced mint infusion. Sourced and packed exclusively for Jarrold by tea master Mark Richmond of Nelson & Norfolk.

Jarrold Extra Virgin Olive Oil - Produced by the Ravida family near the small town of Menfi in Sicily, this olive oil is made from three varieties of olive to give the aroma and flavour of vine tomatoes and meadow herbs, with a spicy and peppery finish.

Jarrold Italian Balsamic Vinegar - A premium vinegar that is rich and complex with a lovely sweetness, imparted by aging in wooden barrels that have been used by La Vecchia Dispensa for generations.

Jarrold Norfolk Spicy Roots Chutney - Norfolk's take on the traditional piccalilli with British carrots, parsnips, celeriac, onions, nigella, coriander, mustard seeds, turmeric, red chilli and cumin. The bespoke recipe has been created by Candi, the Norfolk chutney queen at Salle Park Estate.

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Jarrold Norfolk Onion & Date Chutney - Made with British onions, sweet sticky dates and a blend of 10 spices, this bespoke recipe recipe has been created by Candi, the Norfolk chutney queen at Salle Park Estate.

Jarrold Norfolk Chilli, Tomato & Red Pepper Ketchup - Made with chillies, tomatoes and red peppers all grown in Norfolk, this ketchup Is fabulous with cheese and cold meats. Created exclusively for Jarrold by Edward Savage at Montys in Norfolk.

Jarrold Norfolk Heritage Mustard - Made with Norfolk mustard grown from fields in Norfolk, with a recipe created exclusively for Jarrold by Edward Savage at Montys in Norfolk.

Jarrold Wholegrain Mustard - Made with Norfolk Ale, Hops, Honey and Aspall cider vinegar, with a recipe created exclusively for Jarrold by Edward Savage at Montys in Norfolk.

Jarrold Norfolk Strawberry Jam - Made with Norfolk strawberries, this jam is lovingly made in small batches to bring out all the flavours of the fruit. A unique recipe made exclusively for Jarrold by Janet at Peachey's Preserves in Aldburgh, near Harleston, Norfolk.

Jarrold Norfolk Raspberry & Gin Jam - Bursting with Norfolk raspberries with a hint of Jarrold Gin, this jam is lovingly made in small batches to bring out all the flavours of the fruit. A unique recipe made exclusively for Jarrold by Janet at Peachey's Preserves in Aldburgh, near Harleston, Norfolk.

Jarrold Norfolk Whisky Marmalade - Made with single malt smokey English Whisky from the English Whisky Company in Norfolk, this Seville orange marmalade is lovingly made in small batches to bring out all the flavours of the fruit. A unique recipe made exclusively for Jarrold by Janet at Peachey's Preserves in Aldburgh, near Harleston, Norfolk.

Jarrold Norfolk Sea Lavender Honey - Forged by bees on the salt marshes at Burnham Deepdale, this unique tasting honey has a sweetness with a savoury after taste that is delicious with yoghurt and fruit, on toast or with cheese. Made by Leigh's Bees in Norfolk.

Jarrold Norfolk Apple Juice - A unique blend of Discovery and Katy apples grown in the orchards of the Sandringham Estate in Norfolk, this apple juice is made exclusively for Jarrold by Andrew Jarvis of Sandringham Apple Juice.

Jarrold Norfolk Heritage Amber Ale - Made with Norfolk Maris Otter and heritage Chevalier malted barley with a hint of Hindringham honey, this delicious amber ale has a fresh citrus and floral taste. Made exclusively for Jarrold by the award-winning craft brewers at Norfolk Brewhouse.

Jarrold Gin - A classic clear gin with a hint of Norfolk Raspberry. Produced in partnership with award-winning Norfolk distillery St Giles. Perfect served with a premium tonic and a slice of pink grapefruit or with a fresh or frozen raspberry, a slice of lime and a sprig of fresh mint.

Jarrold Spanish Macabeo & Malvasia White Wine 2018 - From the small Barranc dels Cirers estate near the village of Benlloch in Castellon, Valencia, owner Miguel Juan Vidal has a passion for wine inherited from his father. Jarrold has selected his wines for being dynamic and full of personality.

Jarrold Spanish Syrah & Garnacha Red Wine - From the small Barranc dels Cirers estate near the village of Benlloch in Castellon, Valencia, owner Miguel Juan Vidal has a passion for wine inherited from his father. Jarrold has selected his wines for being dynamic and full of personality.

Jarrold Spanish Garnacha & Syrah Rose Wine - From the small Barranc dels Cirers estate near the village of Benlloch in Castellon, Valencia, owner Miguel Juan Vidal has a passion for wine inherited from his father. Jarrold has selected his wines for being dynamic and full of personality.

Jarrold Norfolk Butter Shortbread Bites - These melt in the mouth all butter shortbread bites are handmade in batches by Nicola at Simon's Table in Norfolk, who has been making shortbread for over 30 years.

Jarrold Norfolk Chocolate Shortbread Bites - These melt in the mouth all butter shortbread bites are handmade in batches by Nicola at Simon's Table in Norfolk, who has been making shortbread for over 30 years.

Jarrold Scottish Ginger Shortbread - All butter shortbread with crystallised ginger, made for Jarrold by Nevis Bakery, expert shortbread makers for 38 years.

Jarrold Scottish Demerara Shortbread - All butter shortbread made for Jarrold by Nevis Bakery, expert shortbread makers for 38 years.

Jarrold 15 Milk Chocolate Salted Caramels - Milk chocolates filled with melt in the mouth caramel seasoned with Suffolk sea salt. Exclusively made for Jarrold by quality chocolate makers H&J in Beccles on the Norfolk/Suffolk border.



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