BBC presenter Jake Humphrey was one of the special guests at the Royal Norfolk show yesterday.

Jake, who heads the BBC's Formula 1 coverage, was introduced to the grand ring just after 1.30pm as he spoke about charities Break and the Sparks 4 Hearts appeal.

He was there enjoying the day with his family, but called Norfolk the best place in the world as he told the crowds about the two local charities' work.

During the morning he had spent his time promoting Break's Grand Norwich Duck Race, but in front of the crowds he welcomed his brother-in-law Nathan Hunt together with Dr Liam Hughes and Robbie Bacon, who had cycled there from Holland.

Together the three had had undergone the challenge to raise money for the Sparks 4 Hearts appeal – which is raising money to buy heart equipment for the Norfolk and Norwich University Hospital.

Afterwards Jake spoke to the EDP about his joy at being able to attend the event.

'I spend my life travelling the world with Formula 1, extolling the virtues of Norfolk and it is nice to come back and remind myself that everything I say about this place is right. It is a special county and a special show.'

He said that he regularly came to the show as a child and that his favourite part is seeing the animals and the effort people go to get dressed up.

He said: 'My memories of coming to the Norfolk show are being here at the very end of the day, ending up with a plastic bag full of free things.'

Jake said that he had been really touched by people's reactions to seeing him there.

He added that he had been thoroughly enjoying the 2011 Grand Prix season and couldn't wait to see Norwich in the Premier League – although admitted he might have a fight on his hands for tickets.

'If we survive it will be the greatest season for the last 20 years,' he said. 'We will go through tough times with a run of defeats but we have to keep doing what we do and trust in the club and trust in Paul Lambert.'

For a video interview with Jake, visit www.edp24.co.uk