Ikea opens in Norwich today

Ikea opens in Norwich's Sweet Briar Retail Park. Photo: Mustard TV

Ikea opens in Norwich's Sweet Briar Retail Park. Photo: Mustard TV - Credit: Archant

Ikea opens its first 'click and collect' store in the country this morning at Norwich's Sweet Briar Retail Park.

The store, which is far smaller than other Ikea stores, is a 'click and collect', meaning shoppers have to pay up to £10 to collect items.

One EDP reader, who had a preview of the store, got in touch to say the 'click and collect' format was 'a huge disappointment'.

He said: 'Imagine our disappointment when we heard that we could not just 'click & collect', but had to pay a delivery charge! My wife's shopping list of smallish items became a joke. The delivery charge doubled the price of the shopping list, almost.'

A limited number of items are available for sale in the store.

Police will be in the area today to control traffic.

•Have you been to the new Ikea store? What did you make of it? You can leave your thoughts below.