People over a certain age are being urged to help rid Great Yarmouth's main beach of rubbish.
The Marine Conservation Society has organised a beach clean on Sunday, June 4 and is looking for people aged over 50 to take part.
Promotional material for the litter pick event along central beach says: 'Are you a child of the sixties and earlier? This was a busy era with so much going on – Coronation Street hit our screens for the first time, Yuri Gagarin was the first man in space, the first ring pull can was invented, Wimbledon was shown in colour on BBC2 and the first heart transplant took place. So many firsts!
'Now we want to offer you the opportunity to do a first for yourself.
'Are you over 50 and reached your half century without ever doing a beach clean? If so, we can help.'
The event has also received the backing of Great Yarmouth's Ben Garrod, an expert in primatology, evolutionary studies and skeletal morphology who is forging a television career.
Mr Garrod said: 'The beaches around Great Yarmouth are not only lovely for the local residents but are of international importance for species of fish, birds and marine mammals.
'It's up to us to make sure our local environment is as pristine as we can make it, so please, give an hour and come help keep our beach beautiful.'
Justine Millard, MCS head of volunteering and community engagement, said: 'We'd love people to join our army of 50 somethings off to do their very first beach clean with MCS.
'Over 50s are often of the generation that went to the beach as children and have then spent intervening years holidaying out of the UK.
'Their memory of the seaside may be totally different from today's reality. Today there's more plastic litter, more polystyrene, more cigarette butts, more bits of balloons.
'We'd like them to help us get our beaches back to the way they remember them - so our grandchildren, and those of our friends, can build safe sandcastles in a healthy environment.'
The litter clean starts at 11.30am and to take part people have to register as a volunteer first.
To sign up visit www.mcsuk.org/beachwatch/beach/great-yarmouth-central/event/2017-06-04
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