Iceland prepares appeal over Cromer shop after North Norfolk District Council’s latest planning snub

Frozen food giant Iceland is mounting an appeal after its plans to alter the front of its Cromer store were thrown out again.

The supermarket chain has confirmed it is preparing to fight back against North Norfolk District Council's (NNDC) decision to reject a revised scheme for the town centre store.

This will be the second time the firm has appealed against a snub from planning bosses in the long-running row over the shop's 'flat and featureless' appearance.

Previous plans submitted by Iceland in 2009 for its existing store front were refused by the council, and members' decision was upheld at a subsequent appeal by a planning inspector.

Since then it has put forward more proposals, which have been refused each time, the latest of which was thrown out in November after it was slammed as 'feeble'.

The council has argued the Church Street store does not fit within the town's conservation area and is pursuing a prosecution against Iceland over the fascia row.

Despite this Iceland has vowed to fight on to resolve the saga.

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A spokesman said: 'Following the rejection of our revised proposal which was submitted in November, we can confirm that an appeal against that rejection is being prepared.'Keith Johnson, portfolio holder for planning at NNDC, said the authority had not yet formally received the appeal but recognised the 'due process' of dealing with it will soon begin.

He added: 'We note with interest an appeal is now coming forward from Iceland, which will obviously be heard by an independent inspector.

'We will recognise the decision of the inspector.'

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