Ice cream firm back in city

One of the region's oldest brands returned to Norwich today - and the ice cream firm reported a brisk trade despite the equally brisk weather.

One of the region's oldest brands returned to Norwich today - and the ice cream firm reported a brisk trade despite the equally brisk weather.

Family-run Parravani's was set up in 1898 in the city's Ber Street. However, for most of the last century its business has been focussed around south Norfolk and north Suffolk from their base in Chedgrave near Loddon.

Now the company has teamed up with the Forum to bring the home-made Italian ice cream back to the city. Customers will be served from a cart in the same way founder Giuseppe Parravani did in the early days.

Dominic Parravani said: “All our products are made with locally sourced milk and to original recipes. Even though it's not that warm outside we've had a lot of interest.

“We're going to be here every day from now on and, with the increased interest in support local companies, expect trade to go well.

“We now produce more than 40 flavours of ice cream and sorbets. Our ice cream van still do the same rounds as the ponies and carts did years ago.”

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