A man has died after a pick-up truck and two lorries crashed on a busy road.

Eastern Daily Press: Emergency at the scene of the accident on the A149 near Catfield involving two HGVs and a pick-up truck.Picture by SIMON FINLAY.Emergency at the scene of the accident on the A149 near Catfield involving two HGVs and a pick-up truck.Picture by SIMON FINLAY. (Image: Archant Norfolk.)

Emergency services were called to the A149 at Potter Heigham just after 3pm yesterday following the incident.

A Nissan pick-up truck, an articulated lorry and a DAF lorry were involved, and fire crews used hydraulic rescue equipment to free a casualty.

But they were unable to save the male driver of the pick-up truck, who died at the scene.

The male driver of the DAF lorry, aged in his 40s, suffered serious leg injuries and was flown by the East Anglian Air Ambulance to the Norfolk and Norwich University Hospital. Ambulance crews treated the male driver of the articulated lorry at the scene for shock.

Eastern Daily Press: Emergency at the scene of the accident on the A149 near Catfield involving two HGVs and a pick-up truck.Picture by SIMON FINLAY.Emergency at the scene of the accident on the A149 near Catfield involving two HGVs and a pick-up truck.Picture by SIMON FINLAY. (Image: Archant Norfolk.)

Residents in nearby Reynolds Lane said they saw the helicopter land in the road, take charge of a casualty and fly from the scene.

Linda Ball was in her back garden when the crash happened.

The 53-year-old said: 'I just heard an almighty bang, a really, really loud bang. I thought it was the gas place opposite because there's cannisters of gas and so I said to my neighbour 'what on earth is that?' and she said, 'I think it must be an accident on the main road'.

'I looked over the back and I could just see the cars were stopped. By the time I walked down, the police were pulling up.

'There were at least two police cars that I could see, one at each end.

'An ambulance came down from Potter Heigham and then shortly after that I heard the air ambulance land.'

Mrs Ball, a mum-of-two, has lived near the main road for two years and said she had never known there to be an accident as serious on that stretch of the A149.

Any witnesses, in particular anyone who saw the manner of driving of the three vehicles prior to collision, should call the Serious Collision Investigation Team on 101.