Hunting for hygge? The Danish craze heading to the north Norfolk coast

Jason Borthwick, who is organising the Deepdale Hygge. Picture: Matthew Usher.

Jason Borthwick, who is organising the Deepdale Hygge. Picture: Matthew Usher.

It is a trend which began in Denmark and has suddenly and inescapably taken off in the UK.

Now the hygge is making its way to the north Norfolk coast,

Hygge, a Danish word which has no literal translation into English, roughly translates to cosiness and an appreciation of life's simple pleasures. It can take many forms and is rapidly growing in popularity amongst 'hipster' communities nationwide.

The word hygge, which should be pronounced to sound a bit like hooga, has been used by marketing companies to sell everything from fluffy socks to vegan shepherd's pie.

Last year the word hygge appeared in more than 200 articles in national newspapers in the UK.

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Next weekend it will take the form of a party on the north Norfolk coast.

The Deepdale Hygge takes place between Friday, March 24 and Sunday, March 26 at Deepdale Backpackers in Burnham Deepdale.

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Jason Borthwick, owner of Deepdale Backpackers, said it will be a celebration of life's simple pleasures and the north Norfolk coast and will feature live music, activities

It will feature live music, story telling, star gazing, various wildlife activities, cycling, walking, running and more.

Mr Borthwick said: 'The north Norfolk coast has always been a great place to escape the humdrum of every day life and to explore and appreciate the great outdoors and life's simple pleasures.

'This event is about creating your own hygge on the beautiful North Norfolk Coast.

'Whether that is a walk on a beach, a pub lunch by a roaring fire, kite surfing in storm force winds, watching local wildlife, cycling the local lanes, lying under our dark skies star gazing, paddling your feet in the sea or watching a sunset.'

The Deepdale Hygge will be at Deepdale Backpackers and Camping, Deepdale Farm, Burnham Deepdale between Friday, March 24 and Sunday, March 26.

For more information to go

The art of the Danish hygge...

Visit Denmark has a lot to do with the growth of the hygge.

This is how they explain its meaning:

Hard to explain and even harder to pronounce, the Danish word hygge (sounds a bit like 'hooga') roughly translates to cosiness, but that definition doesn't quite cover it.

Hygge is as Danish as pork roast and cold beer and it goes far in illuminating the Danish soul.

In essence, hygge means creating a nice, warm atmosphere and enjoying the good things in life with good people around you.

The warm glow of candlelight is hygge. Friends and family – that's hygge too. And let's not forget the eating and drinking – preferably sitting around the table for hours on end discussing the big and small things in life.

Perhaps the Danish idea of hygge explains why Danes are often considered the happiest people in the world.

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