Santa and his reindeer and the stars of Cromer Pier Show added a touch of magic to the town's Christmas lights switch-on festival, which attracted crowds in their hundreds on Saturday.

The all-day event included stalls and a Santa's grotto in the parish hall, a Christmas tree festival featuring nativity scenes and wreaths in the church, and entertainment including card tricks from Pier Show magician Mark James, carols from Suffield Park Infants School pupils, seasonal songs from Cromer Gospel Choir and dancing from members of Marlene's School of Dance.

Pier Show star Olly Day led the countdown, before pressing the button to light up the town helped by the young winners of a Christmas poster competition.

Eastern Daily Press: Lisa Nudchanad and two-year-old daughter Rosie admire one of the Christmas tree festival displays in Cromer Church.Photo: KAREN BETHELLLisa Nudchanad and two-year-old daughter Rosie admire one of the Christmas tree festival displays in Cromer Church.Photo: KAREN BETHELL (Image: Archant)

Thanking all those who helped make the event a success, Carnival chairman Tony Shipp said: 'As always, it has been very much a community effort and, after a damp start, we had good crowds all day.'

Eastern Daily Press: Suffield Park Infants School pupils on stage at Cromer Christmas lights switch-on eventPhoto: KAREN BETHELLSuffield Park Infants School pupils on stage at Cromer Christmas lights switch-on eventPhoto: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Mia and Jade Andrews visit Father Christmas at his grotto in the parish hall.Photo: KAREN BETHELLMia and Jade Andrews visit Father Christmas at his grotto in the parish hall.Photo: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Suffield Park Infants School pupils on stage at Cromer Christmas lights switch-on eventPhoto: KAREN BETHELLSuffield Park Infants School pupils on stage at Cromer Christmas lights switch-on eventPhoto: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Cromer Gospel Choir entertaining the crowds at the town's Christmas lights switch-on eventPhoto: KAREN BETHELLCromer Gospel Choir entertaining the crowds at the town's Christmas lights switch-on eventPhoto: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Cromer Gospel Choir entertaining the crowds at the town's Christmas lights switch-on eventPhoto: KAREN BETHELLCromer Gospel Choir entertaining the crowds at the town's Christmas lights switch-on eventPhoto: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Four-year-old Oliver hanging a decoration on one of the trees on display in Cromer Parish Church.Photo: KAREN BETHELLFour-year-old Oliver hanging a decoration on one of the trees on display in Cromer Parish Church.Photo: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Families watching the entertainment at Cromer's switch-on eventPhoto: KAREN BETHELLFamilies watching the entertainment at Cromer's switch-on eventPhoto: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Marlene's School of Dance members entertaining the crowds at Cromer Christmas lights switch-on eventPhoto: KAREN BETHELLMarlene's School of Dance members entertaining the crowds at Cromer Christmas lights switch-on eventPhoto: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Seasonal fare on offer in the church at Cromer's Christmas lights switch-on event.Photo: KAREN BETHELLSeasonal fare on offer in the church at Cromer's Christmas lights switch-on event.Photo: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Olly Day entertaining crowds in the lead-up to the countdown.Photo: KAREN BETHELLOlly Day entertaining crowds in the lead-up to the countdown.Photo: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Waiting for the switch-on. Photo: KAREN BETHELLWaiting for the switch-on. Photo: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Cromer Christmas lights switch-on eventPhoto: KAREN BETHELLCromer Christmas lights switch-on eventPhoto: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Cromer Christmas lights switch-on eventPhoto: KAREN BETHELLCromer Christmas lights switch-on eventPhoto: KAREN BETHELL (Image: Archant)

Eastern Daily Press: Suffield Park Infants School pupils on stage at Cromer Christmas lights switch-on eventPhoto: KAREN BETHELLSuffield Park Infants School pupils on stage at Cromer Christmas lights switch-on eventPhoto: KAREN BETHELL (Image: Archant)