If every youngster cared for the elderly as much as Isaac Jervis does, our world would be a kinder place.
The eight-year-old Attleborough boy is organising a Memory Walk to fundraise for the Alzheimer's Society.
And Isaac, who is in Year 4 at Attleborough Primary School, also volunteers to visit a care home in his town, brightening up the lives of its residents.
Isaac said: 'I am raising money for dementia because I have lots of experience from care homes.
'I have only one granddad left because three of them have passed away and two of them had dementia and I want to raise money to stop it.
'It has affected my family because they both forgot us.'
Isaac's memory walk will take place on Saturday, October 28 on a course covering about 4.5 miles around Attleborough, starting at St Edmund's Residential Home.
His mum, Zoe Jervis, said Isaac was a regular visitor there.
She said: 'He enjoys meeting the elderly and frail residents, who are often lonely and isolated.
'Isaac will share biscuits with them, and takes games in to play, which has such a huge positive impact on their day, and brightens his day too.'
Mrs Jervis said that two of Isaac's great-grandfathers suffered from dementia, and one of his grandfathers died when he was just 59, which Isaac found difficult to cope with.
She said: 'Having lost three very close family members is what has inspired him to fundraise for this particular charity.'
Isaac has already raised more than £250 from sponsors for the walk.
Mrs Jervis said: 'He had an amazing response so far to his plan and fundraising idea, and he is genuinely overwhelmed with the amount of sponsorship he has already gained from generous family and friends.
'His family is very supportive and he attends Attleborough Cubs who have been very enthusiastic about supporting him.
'And the care home have been quite surprised to hear that a young boy would organise such an event. His great nanny Pat has been selling homemade marmalade to support the fundraising.'
Anyone wanting to take part in Isacc's memory walk can call 07824 664046, or search for Isaac's Memory Walk 2017 on www.justgiving.com to donate.
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