Holiday park powerhouse Parkdean Resorts buys Great Yarmouth resort Vauxhall Holiday Park
- Credit: Eastern Daily Press © 2009
A holiday park powerhouse has added another Norfolk gem to its collection after completing a takeover.
Vauxhall Holiday Park, which has been owned and developed by the Biss family since 1964, has been bought by Parkdean Resorts for an undisclosed fee, marking the company's first acquisition since Parkdean and Park Resorts merged in November 2015.
The 41-acre park provides holidays for more than 80,000 people each year and has 390 caravans and lodges, 48 apartments and 180 touring and caravan pitches.
Facilities include the 2,100 capacity V-Arena, 350 seat V-lounge, a carvery restaurant, sports bar, coffee shop, food outlets and an amusement arcade. Leisure facilities include the Tropical Water World with indoor main pool, water slides and fun pool, splash zone and paddling pool, a fitness suite and multi-sport area.
John Waterworth, chief executive of Parkdean Resorts, said: 'This continues our long term buy and build strategy which has been successful in developing Parkdean Resorts into the sector leading business it is today.
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'Vauxhall is a thriving and well-managed park that will fit perfectly into the Parkdean Resorts portfolio offering customers even broader choice in Norfolk alongside our other parks East Anglia. We intend to build on the success of the special events and expand the business via capital investment in new accommodation and by extension of the holiday season.
Parkdean Resorts is confident of another successful year of growth, with holiday sales for the year 9% ahead of 2015. The group has been acquisitive since its formation and we see further opportunities in this highly fragmented sector via both single parks and multi-site portfolios.'
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Parkdean Resorts now owns seven Norfolk sites as well as Kessingland Beach in Suffolk.