Norwich bar to give away free beer this weekend to celebrate lawsuit victory

Brewdog's bar on Queen Street in Norwich. Photo : Steve Adams

Brewdog's bar on Queen Street in Norwich. Photo : Steve Adams - Credit: Steve Adams

Beer lovers in Norwich will be able to enjoy a free schooner this weekend - but there's a catch.

BrewDog on Queen Street will be giving away a schooner of their BrewDog Elvis Juice to fans visiting on Saturday, February 3 and Sunday, February 4.

However in order to obtain the free drink, customers will have to come dressed as Elvis Presley.

The free beer is being offered in celebration of BrewDog's trademark victory over the Elvis Presley Estate.

BrewDog Elvis Juice, a grapefruit-infused IPA, launched in 2015, but was soon hit with a lawsuit from the singer's estate, alleging it infringed on its trademark and requesting the name be changed.


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In reaction, BrewDog's co-founders, James Watt and Martin Dickie changed their first names to Elvis by deed poll in 2016 to demonstrate the lack of exclusivity in the name Elvis.

After losing the trademark battle in 2017, BrewDog appealed and last Thursday (January 25), the UKIPO ruled in its favour.

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