Sir Henry Bellingham and Elizabeth Truss pledge their support to new campaign Love West Norfolk

Love West Norfolk is a new campaign launched this year celebrating all that West Norfolk has to offer. (Image: Archant)

That was the message from community leaders as the new Love West Norfolk campaign was launched in King's Lynn.

The campaign has gained the backing of key community leaders as well as West Norfolk MPs Sir Henry Bellingham and Elizabeth Truss.

Sir Henry Bellingham in King's Lynn for the launch of the Love West Norfolk campaign. Picture: Ian Burt (Image: Archant 2018)

Mr Bellingham said: 'This campaign is incredibly important. West Norfolk is a great success story.

'We need to go round telling people what a great place it is, with its home-grown skills and businesses are improving.'

Liz Truss MP at the launch of the Love West Norfolk campaign. Picture: Ian Burt (Image: Archant 2018)

Mr Bellingham is spearheading a campaign to keep construction company CITB in Bircham Newton after officials announced they were considering moving the training body to Peterborough.

'This is an area where all different organisations work together and we have to try and keep the CITB headquarters here,' Mr Bellingham said.

Borough Council representatives Sharon Clifton and (L) Sarah Dennis with their Love West Norfolk posters. Picture: Ian Burt (Image: Archant 2018)

'My message has been very simple - if they move they will be a small organisation in a big city, uncared for and unloved.

'If they stay here they will have a role to play.'

The official launch of Love West Norfolk campaign at the Customs House in King's Lynn. Picture: Ian Burt (Image: Archant 2018)

Mr Bellingham, who was born in Cheltenham, Gloucestershire, moved to Norfolk when he was two years old.

He added: 'I love the place and I won't move away.'

At the launch of the Love West Norfolk campaign is borough council leader Brian Long. Picture: Ian Burt (Image: Archant 2018)

Ms Truss said: 'West Norfolk is rich in heritage, has stunning scenery, beaches and unique landscapes.

'It is home to many fantastic businesses and inspiring innovators.

Supt David Buckley at the launch of the Love West Norfolk campaign. Picture: Ian Burt (Image: Archant 2018)

'The most advanced fighter jet in the world is soon to be based in West Norfolk at RAF Marham. Global companies like BAE systems, Rolls Royce and Mars all offer employment opportunities in the area.

'Norfolk's rich fenland soil supports a thriving food and farming sector.

Sir Henry Bellingham and Liz Truss MP at the launch of the Love West Norfolk campaign. Ian Burt (Image: Archant 2018)

'Boating on the Ouse, walks and cycles on peaceful country lanes, vast swathes of uncrowded beaches, fabulous pubs and farm shops - the community-run Kings Arms in Shouldham over to Worzels at Walton Highway.

'Wonderful villages and towns, amazing people - all these are the vital ingredients that makes West Norfolk a great place to live and work and that is why I love being here.'

How to get involved

- Follow and get involved on social media - Twitter: @LoveWestNorfolk, Facebook: www.facebook.com/LoveWestNorfolk, Instagram: @love_west_norfolk. Tell us what you love about West Norfolk and share pictures using the hashtag #lovewestnorfolk

- Share your views on what you love about West Norfolk via the website www.lovewestnorfolk.co.uk.

- Get involved in Love West Norfolk day on Wednesday, February 14, an opportunity to celebrate West Norfolk across social media. During the day, we want you to share your views, your pictures and your stories about West Norfolk using the hashtag #lovewestnorfolk.

- There are toolkits and resources available for businesses, charities and other organisations located in West Norfolk. Please get in touch via social media.

- What do you love about West Norfolk? Contact Taz Ali on 01553 778 680 or email taz.ali@archant.co.uk