A businessman whose shop was damaged by a fire said it could have been much worse.
The Seadell shop in Beach Road, Hemsby suffered extensive smoke damage after a blaze started in a cooler.
Stuart Reeve, a director of the shop he runs with his mum and dad, called the brigade after the alarm went off.
Mr Reeve said: 'The structure is fine and luckily it happened at the end of the season rather than at the start.'
Fire crews were called to a blaze in the early hours of Monday morning and 14 firefighters attended a fire on Beach Road.
Appliances from Martham, Great Yarmouth and Gorleston attended at 1.56am in the sea-side village.
Hose reel jets, hydrants and thermal imaging cameras were used.
The fire was extinguished by 3.41 am.
No-one is believed to have been injured.
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