A businessman whose shop was damaged by a fire said it could have been much worse.

Eastern Daily Press: There was a fire in the Seadell Shop in Hemsby. Photo: George RyanThere was a fire in the Seadell Shop in Hemsby. Photo: George Ryan (Image: Archant)

The Seadell shop in Beach Road, Hemsby suffered extensive smoke damage after a blaze started in a cooler.

Stuart Reeve, a director of the shop he runs with his mum and dad, called the brigade after the alarm went off.

Mr Reeve said: 'The structure is fine and luckily it happened at the end of the season rather than at the start.'

Fire crews were called to a blaze in the early hours of Monday morning and 14 firefighters attended a fire on Beach Road.

Eastern Daily Press: There was a fire in the Seadell Shop in Hemsby. Photo: George RyanThere was a fire in the Seadell Shop in Hemsby. Photo: George Ryan (Image: Archant)

Appliances from Martham, Great Yarmouth and Gorleston attended at 1.56am in the sea-side village.

Hose reel jets, hydrants and thermal imaging cameras were used.

The fire was extinguished by 3.41 am.

No-one is believed to have been injured.

Eastern Daily Press: There was a fire in the Seadell Shop in Hemsby. Photo: George RyanThere was a fire in the Seadell Shop in Hemsby. Photo: George Ryan (Image: Archant)

Eastern Daily Press: There was a fire in the Seadell Shop in Hemsby. Photo: George RyanThere was a fire in the Seadell Shop in Hemsby. Photo: George Ryan (Image: Archant)