Revellers in Norwich tonight will be able to add a little extra sparkle to their evening, if they spot the 'glitter beard' being modelled by the city's Sergeant Mark Shepherd in his charity fundraising bid.
Sgt Shepherd is known for his selfies with members of the public while on the beat on busy Prince of Wales Road, tweeting under the hashtag #SelfiesWithCops.
But he'll be adding a festive feel to any photos tonight as he gives his facial hair a Christmas makeover - all in the name of raising some money.
Sgt Shepherd is taking part in Decembeard, which will see him stay away from the razor for the whole month to raise money for bowel cancer.
He first strayed from the shave last year, and ended up raising around £540.
To celebrate he added an extra bit of glitz and glam to his New Year's Eve shift, by getting permission to have a gold 'glitter beard' for the night.
Tonight he'll be bringing it back, and is asking members of the public to vote on Twitter as to which colour it should be.
He hopes he can top the £500 mark by the end of the month, and will be using the opportunity tonight to take some glittery selfies with party-goers to spread the word.
Sgt Shepherd said: 'It's going really well so far. £310 raised to help in the fight against Bowel cancer with Decembeard.
'Supt Cross has authorised the 'glitter beard' for tonight during Operation Impact, which allows people in the city to have a safe night out.
'The only restriction I was given was to make as much money as possible for this great cause. So thank you to Norfolk Police and the EDP/Norwich Evening News for your support.'
He added: 'On a serious note, Operation Impact tonight is to make sure people have a safe night and enjoy themselves. The venues and police working together shows we are all committed in showing Norwich is a good and safe night out.'
To follow Sgt Shepherd's progress, or to help decide which colour beard he will have tonight, follow him on Twitter @SgtMarkShepherd.
Or to donate, visit www.justgiving.com/fundraising/Sgt-MarkShepherd
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