This newspaper has become one of the first media outlets to sign up to a new charter ensuring the responsible reporting of mental health.

The Mental Health Media Charter is the brainchild of Natasha Devon, a writer and campaigner who earlier this year guest edited a mental health special of the Eastern Daily Press.

Now, our newspapers have committed to continuing stigma-free reporting and have signed the charter.

David Powles, editor of the Eastern Daily Press and Norwich Evening News, said: 'For the past two years we have been running a Mental Health Watch campaign and have witnessed first-hand the positive impact our journalism can have in terms of fighting for improved care, raising awareness and making people fell less isolated. On the flip side, if the words and pictures we used are done so carelessly or without proper though there is the chance we can have a negative impact.

'Words and pictures do have immense power and it's important we get them right, which is why I am more than happy for us to sign up to this charter.'

For more information on the charter, follow @MHMediaCharter on Twitter.