Our stunning coastline helps to tempt new nurses

PUBLISHED: 06:08 13 October 2015 | UPDATED: 11:05 13 October 2015

Brancaster beach: Photographer: Carole Gomez

Brancaster beach: Photographer: Carole Gomez


Norfolk’s stunning coastline and quality of life are the latest tools being used in a drive to recruit new nurses.

Pictures of the tide coming in at Brancaster feature in a new advertising campaign.

With the strapline Ward to Waves in 25 Minutes the national campaign focuses on the fact that the Queen Elizabeth Hospital, in King’s Lynn, is on the doorstep of some of the country’s most beautiful coastline.

The advert will appear in newspapers across London as well as online and is aimed at enticing registered nurses and midwives in the capital to consider the fresh air of Norfolk.

At the same time a separate campaign focusing on the career enhancing opportunities the hospital can offer will target nurses and midwives closer to home.

Catherine Morgan, the hospital’s director of nursing, said: “The QEH and west Norfolk have lots to offer. Our quality of life and nearness to stunning coastline, combined with relatively affordable house prices and a range of good schools make us an attractive opportunity for many.”

As part of the recruitment drive an open event is being held at the hospital on Wednesday, October 21.

The trust is inviting registered nurses and midwives who are in work but looking for a change, those looking to return to work and anyone registered overseas but looking to start a career in the UK, to attend.

Valerie Newton, deputy director of nursing, said: “Whether you are a registered nurse who wants to work in an acute setting, in either a bank or permanent role or, if you are a nurse whose registration has lapsed and may wish to undertake a return to nursing programme, we have opportunities for you.

“The trust is a great place to work where staff are determined to deliver the best for our patients.”

The recruitment drive comes just weeks after Norfolk’s NHS hospital trusts were ordered to cut spending on temporary nurses in the next 
four years, after it was revealed that NHS spending on agency staff nationwide rose to around £3.3bn last year.

In 2014 the Queen Elizabeth Hospital King’s Lynn NHS Trust recruited 147 registered nurses and midwives. The hospital recently exited special measures.

Anyone interested in attending should visit, contact or call 01553 613582.

How would you sell Norfolk to potential employees? Email

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