The region's mental health trust is launching a new leadership academy to strengthen the skills of its clinical chiefs.
Following the introduction of its nursing academy two years ago, Norfolk and Suffolk NHS Foundation Trust (NSFT) is set to roll out the leadership academy next week.
The academy is being introduced as part of NSFT's drive to recruit and retain high-quality staff during the next five years.
Participants at the academy will learn about having challenging conversations, good people management, effectively leading change, and looking at the impact which behaviour can have on staff.
Leigh Howlett, director of strategy and resources at NSFT, said: 'Our new leadership academy will help us ensure managers at all levels receive the right support to become the best they possibly can be, in turn benefitting our service users and their carers.'
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