A former Norwich City Football Club chairman has pledged his support for local children with life-threatening conditions after taking a leadership role with a charity's fundraising appeal.

Roger Munby will chair a newly-formed committee with East Anglia's Children's Hospices (Each) nook appeal, which will see a team of 'influential local people' volunteering their support.

Mr Munby, chairman of the Canaries between 2002-09, and the other committee members will work with the charity's trustees and management team to expand the reach of the appeal and increase awareness so that more funds can be raised. The appeal was launched in 2014 to get money for a new £10m hospice at Framingham Earl.

The organisation has outgrown its current hospice in Quidenham, due to the changing and more complex needs of the children and young people it cares for – and the increased demand for its services.

Mr Munby said: 'I am honoured to accept the post of chairman for the newly formed nook appeal committee. 'I have been aware of the work of Each for many years and the specialist care they provide within our local community. I am proud to be associated with the nook appeal.'

So far the organisation, of which the Duchess of Cambridge is a Royal Patron, has raised £3.5m.

Mr Munby added: 'Taking on this new role will bring many challenges to help this £10m campaign to continue to move forward. I am confident that – with the support of the whole Norfolk community – we can join together to help Each achieve their aim.'