Care boss launches bid to increase staff numbers in sector

PUBLISHED: 09:54 09 March 2018 | UPDATED: 09:54 09 March 2018

The care team at Home Instead Senior Care Norwich. Photo: Home Instead

The care team at Home Instead Senior Care Norwich. Photo: Home Instead

Home Instead

The boss at a Norwich home care provider has launched a bid to get more workers into the sector.

Chris Carter, who owns and runs the Norwich office of Home Instead Senior Care, will be raising awareness, banishing pre-conceived ideas about what caring is all about, as well as informing people about just how rewarding working in care can be in his campaign You Can Care.

According to Skills for Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 vacancies in the social care sector at any given time.

Mr Carter said: “There are so many wonderful moments and human stories that go hand in hand with the role of a care giver. With the You Can Care campaign we’re planning to give people a window into just a few of these. Our team will be sharing a few images and updates tagged with the hashtag #youcancare to show the world why they love their jobs and how care giving can be a genuinely rewarding career for the right people.

“We have many amazing care giver’s delivering care to the elderly in our community. Although they are all unique individuals they possess common traits – patience, kindness empathy, attentiveness, dependability and integrity.”

The hashtag #youcancare has been created to support the campaign. As well as sharing positive stories, the company will also be offering tips, advice and support for the hundreds of people caring for family members in the local area.

For more information about Home Instead, call 01603 482116 or visit You can also find information on the campaign if you search #youcancare on Facebook and Twitter.

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