Greater Anglia pledge cash boost for Bittern Line

North Norfolk's popular Bittern Line is set to receive a financial boost from its new operator.

Greater Anglia took over from National Express East Anglia as the line's operator in February, and has now pledged to double the cash contribution it makes to the community rail partnership that runs the service.

The firm announced it will be investing �10,000 a year in the Bittern Line partnership for the length of its 29-month franchise, to help promote the service and support the partnership's work.

Jonathan Denby, Greater Anglia's head of corporate affairs, said the firm was keen to keep the 'momentum' the partnership had created in boosting the Bittern Line, which has seen a massive 200pc increase in passenger numbers since it took over the service.

He added: 'The Bittern Line community rail partnership has been one of the most successful (partnerships) within the UK network. It has very effectively helped improve the route, promote the line and create an environment in which other improvements have happened.

'The partnership has been a great success and we want to keep that going. And we as a train operator are showing our commitment to the future success of the route by putting in additional funding.'

Mr Denby said Greater Anglia would be involved in deciding where the extra cash would be spent, but it was likely to go towards further promotion and advertisement of both the line and the communities it serves between Norwich and Sheringham.

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