Greater Anglia passengers who need to make last minute journeys can now buy cut-price tickets on the day of travel.

The rail giant which operates from Norwich and Ipswich to London Liverpool Street is one of seven companies to offer the cheap advance tickets which can be bought as little as 10 minutes before trains depart.

The increased flexibility is the latest action to emerge following the fares and ticketing action plan set up last year by government, industry and passenger groups to try to simplify the UK's rail ticketing system.

Jacqueline Starr, managing director of customer experience at the Rail Delivery Group which represents the train operators and Network Rail, said: 'Not everyone can plan journeys in advance and now more people can buy cheaper tickets on the day, even on their way to the station. We want customers to get the best possible deal whenever they travel.'