People will have a 'flipping good time' this Shrove Tuesday (February 28).

Great Yarmouth Borough Council is appealing for teams of four people to 'batter it out' in a series of pancake races, in aid of the Great Yarmouth Food Bank. Individuals will also be able to enter a pancake-flipping competition.

In addition to 'egging-on' the challengers, visitors to the Market Place will be able to watch as catering students at Great Yarmouth College attempt the world record for the tallest pancake stack ever built, currently just over a metre (3.3ft).

There will also be a shopping trolley at the event, in which people can leave donations of food, drink and everyday essentials, which will go to the foodbank to be handed out to those in need.

The record challenge starts at 11am, with the college students making fresh pancakes on-site. The pancake races and flipping competition takes place from noon until 2.30pm.

The new seasonal event is part of the Town Centre Initiative, Great Yarmouth Borough Council's additional efforts to boost footfall, trade and the local economy, and kicks off the council's 2017 calendar of town centre events.

David Patterson, chef lecturer at Great Yarmouth College, said: 'It is great for the students to be able to be out and about promoting what they do and building confidence whilst communicating with the general public. Pancake samples will be offered allowing the public to have a try of what we are making.'

Town centre manager, Jonathan Newman, of Great Yarmouth Town Centre Partnership, said: 'Some friendly rivalry is beginning to surface as a number of shops have already entered teams into the pancake races and I am sure we will see some exciting races and great 'flipping' on the day.'

The donation requested to take part in the pancake races is £10 for a team of four. All funds will be donated to Great Yarmouth Foodbank. Teams should contact Laura Goodman in advance via laura.goodman@great-yarmouth.gov.uk to sign up and register their team name.