Great Yarmouth’s East Coast Run sees full entry for the first time in its history

Runners will be ready to hit the streets of Great Yarmouth this weekend in the 2017 East Coast Run.

Runners will be ready to hit the streets of Great Yarmouth this weekend in the 2017 East Coast Run. Picture: Archant - Credit: Sonya Duncan

A record 800 novice and seasoned runners will be pulling on their trainers to take part in the East Coast Run 2017 on Sunday, October 15.

The 10km road race, which is now full for the first time in its history, is thought to be the best entry-level course in the UK, popular among those running a longer-distance race for the first time because the route is flat.

Organised by Great Yarmouth Borough Council, in association with the Great Yarmouth Road Runners, the run is open to all people aged 16 and over, and is part of the Leathes Prior Grand Prix Series, a series of 10 established road races across Norfolk.

The circuit, which is all on-road, starts and ends at St George's Park, and includes historic and tourist landmarks around the town and seafront. The race headquarters is at St George's Theatre.

Cathy Tooley, race director and member of the Great Yarmouth Road Runners, said: 'We have been working hard to build the profile of the East Coast Run. Tackling the 10k on the flat is a realistic challenge for new and experienced runners alike, so I'm really pleased the race is now full.

'To help novices get into running and build up to the physical challenge of the East Coast Run, our coach Andrew Baker has been leading the Couch to 10K programme, which has proved very popular this year with some 50 people taking part.

'The East Coast Run is a highlight of Great Yarmouth's sporting calendar.

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The atmosphere on the day is always electric, with runners being cheered on around the course, and there is a real sense of achievement when you complete the course and get presented with your medal.'

The run starts at 10.30am. All finishers will receive a quality bespoke memento and the over 18s will get a bottle of Adnams beer.

Spectators are encouraged to come along to support the runners.

It is supported by Adnams, Great Yarmouth Town Centre Partnership, St George's Theatre, Repro Arts and Sports Link.

Andy Grant, chairman of the council's housing and neighbourhoods committee, said: 'The run is a chance for people of all abilities to improve their fitness while enjoying taking part in a large community event, which is also a marvellous showcase for our town.