Great Yarmouth hip hop artist shoots dark music video ‘Alcoholic’

Great Yarmouth hip hop artist Sam Anderton drew on dark themes to shoot his second music video.

The 22-year-old has 'really raw emotions' about the lyrics of Alcoholic, which charts the destructive power of drink.

He says he has seen what the addiction can do to people, and bares his feelings about it in the bleak video.

Sam, who lives in Queen's Road, close to the Pleasure Beach, shot his first music video Can't Defy Me in New York in spring 2012, working with director-to-the-stars Charlie Zwick.

In marked contrast, his latest video was filmed at Great Yarmouth College, with Bradwell film-maker Dave Harris taking care of editing.

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And Sam says the stripped-back video - which went live on his Youtube channel last Friday - turned out exactly as he had hoped.

'It doesn't have a lot of props and different scenes,' he explained.

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'It's got a true story to it, and you get captivated in the story.

'It was about me and the message.'

The video features a black backdrop, an actress playing a young mother and up to three clones of himself 'preaching' on the harm of choosing 'another sip' above all else.

And he and Dave plan to work together again after the success of the project.

Dave, 22, has been editing films since the age of 15 and works under the name of Strike Em Studios.

He said he filmed Alcoholic in two shoots, one with an actress and one with just Sam, with editing taking the most time.

'We've got some ideas to work together again,' he added.

When not working on his music, Sam works as a lifeguard at the Marina Centre, and is planning to return to America in March 2013.

He hopes to film a further two videos while stateside, and is appealing for help with sponsorship.

'I'm doing well making free stuff but it needs to step up - it's just been a flat line,' said Sam. 'I've become so pessimistic and think people might worry 'how is he doing that well if he still needs backing'.

'But you really can't do it on your own.'

His first video has more than 5,000 views on Youtube, and Alcoholic is nearing 1,000 views within days of launching.

'A lot of people heard the music and support it,' added Sam. 'We just need the bigger push to start hitting people we don't know.'

Sam performs under the name STM, after his school nickname Sam The Man due to his deep voice.

He studied at Yarmouth High School and Great Yarmouth College before throwing himself into the world of music, and chasing his dream career.

And he says he has listened to urban music since he was six years old as his big brother would play tracks in his room.

To see the video for Alcoholic, visit

To discuss sponsoring Sam, helping pay for beats and backing tracks, email him at:

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