A council's call to arms about 'overflowing litter bins' and a 'general lack of pride in the local area' is expected to come into force in advance of the busy summer season.
Great Yarmouth Council's Environment Committee, which is meeting on February 19, will outline the challenges facing "litter hotspots" across the borough's sea-front, market place and shopping hubs.
It will also stress the need for cleanliness in order to maintain tourism - a crucial part of the borough's economy.
The plan, outlined in a report to the environment committee, is to focus on "small actions that can have big impacts", such as setting up volunteer task-forces and raising awareness about the issue.
The report said: "Working with the Town Centre Partnership (TCP), officers identified a dozen known hotspots, which have a number of issues associated with litter, dog and human faeces, miss-use of waste bins, commercial waste building-up and a general lack of pride in the area.
"The aim, through raising awareness, is to instil a sense of pride in the place and encourage greater social responsibility which appeals to businesses, residents and visitors to help keep the borough clean and tidy".
The report also mentions the problems with seagulls, stating that sea-front bins must be made "gull proof", and floats the idea that "smart" or sensor-fitted bins could help alleviate the nuisance they are liable to cause.
Last summer, Great Yarmouth residents were dismayed over the level of rubbish along the sea-front.
One former resident, Jamie Blackstone, had visited the town in June 2019 with his family.
He began taking pictures of the sea-front because he was "so horrified by what he encountered".
Mr Blackstone said at the time: "When are the council going to take responsibility? They knew with temperatures reaching a yearly high the beaches would be full this weekend, and they either weren't prepared or simply don't care."
Back then, Chairman of the Environmental Committee Penny Carpenter had stressed that "there is absolutely no excuse for litter, whether on the beach or elsewhere."
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