A new series of film matinees is set to be served up by a community cinema in North Walsham after it agreed a new sponsorship deal - saving cinema-goers a 30-mile round-trip to Norwich.

Hughes Electrical has announced it is supporting Arts North Norfolk - the charity which looks to provide artistic, cultural and community-based activities.

In particular it will now be able to run a new series of film matinees at the Atrium in the town which can accommodate nearly 200 people.

'These matinees have proved to be extremely popular,' said Trottie Kirwan from Arts North Norfolk.

'Local people can come and enjoy a film, together with tea and cake for just £5. Hughes generous sponsorship means we can maintain this very reasonable price. These events are really appreciated by the North Walsham community, many of whom would be unable to go to a cinema in Norwich.'

The local electrical retailer said it recognised the important role the cinema played in the community.

Justin Kuttschreuter, who manages Hughes' North Walsham branch, said: 'We have been an integral part of the town for decades and like to play our part in making sure we have a vibrant local community.

'Having met Trottie and her colleagues you quickly see how passionate they are about what they do and how important it is to people in the town and throughout the area. Therefore we are delighted to have come to an agreement to sponsor Arts North Norfolk.

'Anyone attending the matinees will also receive a special discount voucher which they can redeem against most electrical items at our store, which is another way of us supporting our local community.'