Graduate takes on the world of business with new store in Diss

Chloe Howard has opened a new dress agency in Diss called So Fetch. Picture: Marc Betts

Chloe Howard has opened a new dress agency in Diss called So Fetch. Picture: Marc Betts - Credit: Archant

While shops on the high street may be struggling in this difficult economic climate, one graduate has taken the world of business head on as she opens a shop in Diss.

Chloe Howard has opened a new dress agency in Diss called So Fetch. Picture: Marc Betts

Chloe Howard has opened a new dress agency in Diss called So Fetch. Picture: Marc Betts - Credit: Archant

Chloe Howard has opened the luxury dress agency So Fetch in the Golden Triangle in Diss.

Miss Howard, 22, from Eye recently graduated from the University of Leicester in Management and Marketing and decided she wanted to be her own boss.

She said: 'It is a little overwhelming but I always wanted to work for myself, I just didn't know what I wanted to do.

'I lived in Loughborough and there was an agency I went to and I thought I would bring the idea home with me.'

Chloe Howard has opened a new dress agency in Diss called So Fetch. Picture: Marc Betts

Chloe Howard has opened a new dress agency in Diss called So Fetch. Picture: Marc Betts - Credit: Archant


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People bring their old clothes, shoes, bags, and accessories to the store where Miss Howard sells them on, taking a commission.

The shop has more than 400 items of clothing in stock after opening the doors for an initial three days for customers to donate clothes.

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Miss Howard said: 'I just opened the doors for ladies to bring their stuff in and I was terrified. I thought I was just going to open the door and be sat there like a lemon, but I was swamped, it was fantastic.'

Miss Howard's mother, Kirsty Howard, runs the Gluten Free Food Store in the unit below So Fetch. The area was originally used as a storage for the food store but on Miss Howard's return from her studies, she turned it into the clothing agency.

So Fetch specialises in designer fashion brands. Picture: Marc Betts

So Fetch specialises in designer fashion brands. Picture: Marc Betts - Credit: Archant

'The community is lovely and the Heritage Triangle looks fabulous,' she added, 'the last few days I have had loads of ladies come in, especially for ball gowns and party Christmas dresses.

'I have had a good response from sellers as well, with loads of ladies wanting to sell with me.'

Although she may now have her own store going into business was not the original plan.

Miss Howard said: 'I thought I wanted to teach, but I changed to management before transferring to Leicester. I still would like to teach but I enjoy being my own boss.'

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