It was the year after the end of the Second World War and the golden era of holiday camps on our coastlines was about to take off.
But for one little boy, 1946 was the first year he visited Great Yarmouth on holiday – and he has come back every year since.
George Bennett, 74, first came to the resort with his mother and father, Agnes and Leonard, and his brother and sister, when he was just four-years-old and fell in love with the town.
Now as he and his wife, Sheila, celebrate their 50th wedding anniversary, they've returned to the holiday destination for Mr Bennett's 70th consecutive year, and Mrs Bennett's 50th. And this year they even returned to the hotel where they spent their honeymoon.
Mr Bennett, a former advertising manager, said: 'My father would always book two weeks every year. And now whatever else we do we have to have our holiday in Yarmouth.
'I enjoy it, it's superb. We have seen changes but what we have seen in Yarmouth is that it's always very clean.'
The couple, who are from Stamford, in Lincolnshire, said one of the biggest changes was that it once took five hours to travel from their home to the coast – but now it took just two.
Packed with deckchairs and people as far as the eye could see, Great Yarmouth beach was the place to be in the 1950s and 60s.
And although holiday patterns have changed, with many now opting to go abroad for their yearly trip, Mr and Mrs Bennett still enjoy coming to the resort.
When the couple had their son, Mark, in 1973 they brought him along. He caught the bug, too, and brought friends to the town for his 40th birthday celebrations.
For their 50th wedding anniversary, which they celebrated on September 3, Mr and Mrs Bennett stayed at Marine Lodge, in Euston Road – the same hotel they stayed in for their honeymoon. When they return home they're having a party with friends and family.
On what has kept them together for so long, Mr Bennett said: 'I think it's give and take and treating your relationship as being best friends.'
Mrs Bennett, 70, added: 'I think really it's doing everything together.'
To mark the occasion Mr and Mrs Bennett were invited to have afternoon tea with the Mayor of Great Yarmouth, Malcolm Bird, in his parlour.
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