The search is on to find the best independent retailer in south Norfolk with people in Diss, Harleston and Wymondham asked to vote for their favourite shops.

The South Norfolk Retailer Awards will be launched by South Norfolk Council on February 7 and they are being supported by the Mercury.

The awards, now in their second year and sponsored by the Federation of Small Businesses, celebrate the range of independent retailers in south Norfolk and the quality of service customers can expect when shopping in the market towns.

The competition is for independent retailers with five or less shops with awards in the three categories of excellence in customer services, best newcomer and most creative window display.

Martin Wilby, deputy leader of South Norfolk Council, said. 'This is the second year that we have run our independent retailer awards.

'Last year we had over 1,000 votes from across the district and this year we are looking for even more.

'This competition celebrates the qualities that make our market towns stand out as unique and valued shopping destinations and we can be justifiably proud of the work done by our local businesses to make our market towns feel warm, welcoming and vibrant.'

Mercury editor Anthony Carroll is on the judging panel and he said: 'Our independent retailers play a vital role in making our market towns a vibrant place to live and work in and I am pleased to be able to take part in recognising that.'

As well as retailers in Diss, Wymondham and Harleston the competition also includes the market town of Loddon.

Once the awards are launched people can vote by visiting www.south-norfolk.gov.uk/retailerawards or visiting the council's Facebook page at www.facebook.com/southnorfolkcouncil

People can also pick up an entry form in one of the participating businesses.

The winners will be announced at an awards ceremony on March 24. Last year's overall winner was Mere Moments of Diss.

There will also be a prize draw to include everyone who nominates a business, with four lucky winners receiving £50 to spend in their market town.