Fundraising tribute in memory of popular teenager who died after falling ill at Latitude Festival

Ollie Towler-Jones

Ollie Towler-Jones - Credit: Archant

The parents of a teenager who died after falling ill at the Latitude festival are fundraising for the East Anglian Air Ambulance.

An online fundraising page went live on Friday, and so far the total stands at more than £2,200 and climbing – with more than 120 people donating.

Ollie Towler-Jones, of Norwich, was 18 when he passed away at the Norfolk and Norwich University Hospital on July 19.

Ollie had been camping with friends at Latitude when he started to complain of feeling unwell, hours before Damon Albarn's performance at Henham Park.

He was rushed to hospital, but passed away later that night as a result of a suspected blood infection.

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His family believe that he picked up a blood infection while on the holiday of a lifetime with friends in Malia, in Crete, Greece, which he returned home from on July 9.

His parents Jo Towler and Marc Jones have praised air ambulance staff, who took their son to hospital, for doing all they could for him.

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Writing on their fundrasing page, his parents explained that the air ambulance received no public funding.

'They looked after Ollie fantastically and we feel very strongly that instead of flowers we would like to donate to this amazing organisation,' they said. 'Thank you for all your kind words and messages xxx.'

Ollie was a former Avenue Junior School and City of Norwich School (CNS) student and had been halfway through a two-year IT apprenticeship at Norwich software development company Purple Tuesday.

His tragic death has affected many people, with his former teachers at CNS paying tribute to 'a great role model for other students'.

To donate to the air ambulance in memory of Ollie, see

To learn more about the East Anglian Air Ambulance, visit

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