It is a far cry from the death-defying stunts and dramatic explosions found in a 007 movie.
But now it is business which is booming for a Norwich market stallholder who was once Pierce Brosnan's double in Die Another Day.
Ron Fyfe, 56, set up his stall Sixth Scents in September, after he had searched around for somewhere to move to from Croydon market.
'I wanted to get away from Surrey Street because while it was busy enough, business was not progressing,' Mr Fyfe said.
'I looked online at all the markets, saw Norwich market, and liked the look of it - I liked the idea that it wasn't a market stall as such, almost like a shop.'
Now Mr Fyfe acts as tranquillity coordinator, on the stall which sells everything from incense to dreamcatchers, and hand-crafted jewellery to wall hangings.
'Tranquillity coordinator as a term ties everything together,' he said.
'It's all about turning your home or room into a sanctuary.
He said he would describe his stall as selling 'new age hippy, bohemian products.'
He added: 'It's all there and we do try to sell stuff which can't be found in the other shops, lots of it is unique to Norwich.'
He said since moving to the market, everyone had been very welcoming.
'The interest and support has been very encouraging, we were very busy before Christmas.
'I've got confidence it will go well.'
And he had also picked up on how people felt about the city.
'Everyone says they love Norwich, I like the feel of the place, and it looks pretty.
'I've had lots of support and all the other stall holders have been good, I'm looking forward to a long stay.'
Before starting his own business Mr Fyfe, who lives in the city, was a supporting artist on The Bill for eight years and was even made one of Pierce Brosnan's doubles in Die Another Day, when his similarity to the star was spotted.
Now, he's enjoying a quieter life and seeing where his business goes, with a positive view of the market's future.
He said the new management team were doing a good job.
'They have got the drive to change the market, since I've been on here there have been around six new stall and that's encouraging.
'People should take the time to come on here and see what they can find.'
Find Sixth Scents at stall 158/159 on Norwich market.
Items aim to bring tranquillity and relaxation
Mr Fyfe said all the products he sold were geared towards bringing more tranquillity into people's lives.
Scented lava stones, which act as a smokeless alternative to incense, were one of the most popular products, at £3 for a small bag. And scents ranged from traditional lavender to the more unusual bananas and custard.
Himalayan sea salt lamps were also a big seller for Mr Fyfe, with a starting point of £15.
'They give a lot of health benefits,' he said.
'The negative ions counteract the positive ions from electronic devices.'
He also pointed to his wall hangings which he said could transform any room. He said: 'They are all from India. Some are screen printed some are hand block printed, but all hand made.'
These ranged in price from £14 to £26.
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