A group of friends are choosing not to eat food for five days in order to raise money for an animal sanctuary just outside of Norwich.
From January 16 to January 20, Reb Pawsey, Nikki Tee, Sarah Carolina, Steve Peters, Emma Thomas, Ryan Marc Read and Emily Noble will be giving up food and drinking only water, tea or weak coffee in order to raise funds for Hillside Animal Sanctuary.
The sanctuary, currently home to over 3000 animals, regularly rescue, help and campaign for animals in need, particularly those who come from the animal farming industry.
They also aim to uncover any cruelty to animals within food production.
The sanctuary rely purely on donations so Norwich-local Emily Noble and her friends have decided to help raise money for the cause by fasting.
'In the group we are all vegan and all animal rights activists, so the cause is very close to all of our hearts,' she said.
The group will be documenting their journey through video diaries and regular livestreams so that their fast and struggles can be followed. They have coined the Twitter hashtag #hungry4hillside, too.
'We chose fasting as it is a huge mental and physical challenge and one none of us have undertaken before. Most of us are big lovers of food, so the thought of not eating for this long is quite daunting.'
Miss Noble, 24, will also be attending various vigils over the course of the five days - one at a slaughterhouse in Watton and others in Spalding and Norwich city centre.
So far the group have already raised over £550 for Hillside Animal Sanctuary. You can donate via their crowdfunding page here.
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