Fresh design for Norwich’s new development of clubland flats

Concept images for the rennovation of Grosvenor House, on Prince of Wales Road, Norwich. Photo: Rege

Concept images for the rennovation of Grosvenor House, on Prince of Wales Road, Norwich. Photo: Regency Residential - Credit: Regency Residential

New designs have been revealed in work to transform an office block in the heart of Norwich's clubland into nearly 80 flats.

Previous drawings submitted to redevelop Grosvenor House. Picture Levitate

Previous drawings submitted to redevelop Grosvenor House. Picture Levitate - Credit: Archant

Permission was granted last year to turn Grosvenor House, in Prince of Wales Road, into flats.

And when the first images were revealed they showed balconies facing out onto Prince of Wales Road.

But now, property consultancy form Regency Residential - along with Intro Developments - will take over the development convert the former office block into 78 studio, one- and two-bedroom apartments during a two-phase redevelopment and build plan.

The former British Rail offices - valued at £1.4m - have been mostly empty for some time.

Grosvenor House in Prince of Wales Road in Norwich. Picture: STUART ANDERSON

Grosvenor House in Prince of Wales Road in Norwich. Picture: STUART ANDERSON - Credit: Archant

Michael Fenlon, sales and marketing director at Regency Residential, said: 'We are incredibly excited about our second property launch of 2017, Grosvenor House, Norwich. The site will convert disused commercial space into much needed homes in an area with strong demand for high specification apartments.'


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Rana Ashkar, business development manager, added: 'Regency Residential, along with strategic partner Intro Developments, has very much stepped in and saved the building.

'Grosvenor House benefits from being just 200 metres from Norwich Railway Station on the main arterial route into the city and has major amenities on the door step.'

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In the original planning application, submitted by Lunar Office Sarl, 84 flats had been approved when plans were submitted by a different developer.

Concept images for the rennovation of Grosvenor House, on Prince of Wales Road, Norwich. Photo: Rege

Concept images for the rennovation of Grosvenor House, on Prince of Wales Road, Norwich. Photo: Regency Residential - Credit: Regency Residential

Lunar Office Sarl were due to pay just over £408,000 through a Section 106 agreement to allow for affordable apartments.

Now, under the new project, there will be one studio flat, 25 one-bedroom flats and 52 two-bedroom flats on offer.

Grosvenor House is in a conservation area and made up of two main blocks - one of which is seven storeys high and faces Prince of Wales Road and the other being five storeys high at the back of the plot.

It is understood the ground floor - formerly KFC - will now also house apartments.

Concept images for the rennovation of Grosvenor House, on Prince of Wales Road, Norwich. Photo: Rege

Concept images for the rennovation of Grosvenor House, on Prince of Wales Road, Norwich. Photo: Regency Residential - Credit: Regency Residential

The five-storey block will be extended outwards and upwards by one floor.

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