The growing phenomenon of crowdfunding has allowed businesses to source vast sums of money in super-quick time.
It can help hire a new member of staff, or take the business to the next level.
But for Norwich bar owners Ella Williams and James Wingfield, it is a way to build loyalty among their customers and create a community of supporters.
The duo behind Frank's Bar in Bedford Street want to raise £3,000 to install art and decorative centrepieces in their newest venture - the former King of Hearts cafe in Fye Bridge Street.
The whole project to refurbish the former cafe is likely to cost between £40,000 and £50,000, but the modest crowdfunding target is also aimed to raise awareness of the new venue.
'It is a nice way fundraising is going,' said Mr Wingfield, 34. 'People want to put money into something they can see. It's a nice outcome of the recession.
'People do want to have a direct link to where their money goes.'
Mr Wingfield and his cousin Miss Williams launched Frank's Bar eight years ago, and had been looking for a second venue for some time.
The new bar, called North, will bring 16 jobs to the area, and will hold events in collaboration with neighbouring gallery Anteros Arts Foundation.
Miss Williams, 36, said: 'Part of it is to raise awareness and getting artists involved.
'You are instantly creating a community when you open the doors.
'We are keen to involve as many local artists and creative makers as we can in the making of North so the more money we raise, the more collaborations we will be able to commission.'
Rewards for pledging range from a special edition badge to discount cards and invitations to the launch night. It is hoped the north city's newest venue, which will be licensed until 11pm, will open on March 21. To donate visit www.crowdfunder.co.uk/north
Are you fundraising to launch or expand a business? Email sabah.meddings@archant.co.uk
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