Bullseye host Jim Bowen has died aged 80, his agent has confirmed.
The comedian, real name Peter Williams, was best known for hosting the TV game show, which aired for 15 years and was watched by over 12 million viewers.
The darts-themed show ran from 1981 to 1995, obtaining cult status among university students.
He was known for the 'super, smashing, great' and 'now look what you could have won...' catchphrases in the show.
The former comedian was previously a deputy headmaster.
He enjoyed cameo roles in dramas such as Last Of The Summer Wine as well as roles in Jonathan Creek and in Peter Kay's Phoenix Nights.
In 2011, Bowen, also known as Alf in the Tetley Bitter adverts, said he had learned to 'appreciate all the things in life' after suffering two strokes.
His agent, Patsy Martin, said: 'I will very sadly miss Jim. He was a very lovely genuine man.'
A number of darts players have offered tributes on social media after news of the entertainer's death broke.
Bobby George wrote: 'RIP Jim Bowen! Thank you mate for the great bullseye days we had so much fun. Super Magic Great!'
Keith Deller said: 'So sad to hear the news of my friend Jim Bowen who passed away. I was very fortunate to go on Bullseye many times. It was great to be one of Jim's guests on his This is your life. He always made you very welcomed and he made bullseye the great show it was. RIP Jim.'
And Kevin Painter added: 'Thanks for the memories Jim..even managed to grab a bendy bully from my time there. Super,smashing,great.'
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