Ford lowers entry price of new Fiesta

Ford Fiesta ST-Line. Picture: Ford

Ford Fiesta ST-Line. Picture: Ford - Credit: Ford

Ford has announced pricing for the all-new Fiesta, and the cost of entry has been reduced.

Ford Fiesta Vignale. Picture: Ford

Ford Fiesta Vignale. Picture: Ford - Credit: Ford

The next generation Ford Fiesta will be priced from £12,715 when it goes on sale in spring.

The lower entry price comes with the reintroduction of the Style model and the range continues through Zetec and Titanium to high-tech B&O Play series, luxury Vignale and sporty ST-Line models available this summer.

The Fiesta will be launched with the most sophisticated range of driver assistance technologies and connectivity features ever in a volume small car in Europe, as part of the most comprehensive line-up of variants in Fiesta's 40-year history.

It will be the first Ford to deliver an enhanced version of Pre-Collision Assist with Pedestrian Detection and the first Fiesta offered with Active Park Assist with Perpendicular Parking.

Ford Fiesta ST-Line. Picture: Ford

Ford Fiesta ST-Line. Picture: Ford - Credit: Ford

You may also want to watch:

The most popular Fiesta variant is the Zetec, currently chosen by 58% of customers. Customers can buy the next generation Fiesta Zetec from £14,215, for the 70PS 1.1-litre petrol model, with 15in alloy wheels, Quickclear heated windscreen, Sync 3 DAB radio with a 6.5in touchscreen with Emergency Assistance and Apple CarPlay and Android Auto as standard.

Ford will also launch a unique B&O Play series range on Zetec and Titanium models offered in two striking exterior and interior colour themes – mint and copper. They offer an elevated audio experience with 10 speakers including a boot-mounted subwoofer and a central mid-range speaker on top of the instrument panel. The stylish series also get the upgraded 8in floating tablet-inspired touchscreen and Navigation as standard and are available from £15,165.

Most Read

The new Vignale model, from £19,345, features 17in alloy wheels, upgraded styling and leather, heated seats and steering wheel, panoramic roof and rear-view camera as standard.

The Fiesta will come in Style, Zetec, B&O Play Zetec Series, Titanium, B&O Play Titanium Series, Titanium X, ST Line, ST Line X and Vignale trim levels. There will also be a new performance ST model and Active crossover.

Andy Barratt, chairman and managing director, Ford of Britain, said: 'With so many new Fiesta faces coming this year, including B&O Play Editions for music lovers and the luxurious Vignale execution, it's set to stay at number one.'

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter