Norwich holidaymakers can now fly to the Isle of Man.

Flybe's franchise carrier Loganair and Norwich International Airport officially marked the inaugural flight to the Isle of Man on Saturday.

The flights will operate once a week on a Saturday during the summer 2012 season and will finish on September 22.

It is East Anglia's first non-stop service to the Isle of Man.

Andrew Bell, chief executive of Norwich airport, said: 'It is fantastic to be able to offer the Isle of Man for the first time from Norwich International and we are delighted that the destination is proving popular.'