The St John Ambulance 'Save A Life September' campaign is kicked off in Norfolk this weekend.

The national campaign for the first aid charity is holding an all-day display in The Mall Norwich between 9am and 6pm on Saturday, as well as on New Conduit Street in King's Lynn between 9am and 5pm.

Throughout September, the charity will be giving free demonstrations at locations across Norfolk to teach the public how to save a life using five easy-to-follow techniques and will receive a free

pocket-sized first aid guide to carry in case of emergency.

Research carried out by St John Ambulance last year showed that up to 150,000 people die every year in situations where first aid could have - almost four times the population of King's Lynn.

given them the chance to live. This includes nearly 900 people who choke to death, 2,500 who

asphyxiate from a blocked airway and 29,000 who die from heart attacks.

These will be followed by another event at The Mall Norwich on September 17 and Chapelfield Shopping Centre on September 24.