Around 50 firefighters are at the scene of a beach fire near King's Lynn.
The gorse blaze is at Snettisham Scalp, with six fire engines and four other support and welfare appliances also at the scene.
The fire has engulfed a grass bank of 500 by 100 metres in size.
A spokesman for Norfolk Fire and Rescue services has asked the public to stay well away from the area.
Appliances from Sandringham, Heacham, two from Kings Lynn North, Kings Lynn South, Massingham, and Wells, were called to the scene at around 4.30pm this afternoon.
All of them remain at the scene.
A control unit, welfare team, and the drone unit from Wymondham are also at the blaze.
Neither the police nor ambulance service has been called, and no one has been injured.
Currently the cause of the fire is unknown.
More updates to follow.
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