A funeral arranger said she was inspired by a film to set up a collection point for the Norwich Foodbank.
Sandi Grey, who works at the Co-op Funeralcare in Great Melton Road, Hethersett, has received hundreds of items for the charity since she registered as a collection point 18 months ago.
Ms Grey said: 'I recently watched the film 'I Daniel Blake', and it really highlighted the importance of food banks and made me realise that even in today's modern society there are people starving and people who cannot make ends meet.
'It all started quite slowly, but as soon as I registered collections with the Norwich Foodbank, things began to take off.
'Hethersett people have been and are incredibly generous, but I'm sure many residents still don't know about the collections.'
Everything from food and toiletries to sanitary goods and other items can be donated at the co-op daily between 10am and 3pm.
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