Father Christmas parades through Norwich to reach Jarrold store grotto

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt - Credit: Archant

Father Christmas was joined by characters from Alice's Adventures in Wonderland as he paraded through Norwich city centre.

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt - Credit: Archant

Hundreds of people gathered outside the Forum on Sunday morning to watch Santa make his way to his grotto at the Jarrold store.

To help warm up the crowds prior to his arrival, children from Stagecoach Theatre Arts danced to festive songs while dressed as rabbits. Meanwhile, youngsters from the Anglia Academy arrived dressed as inflatable elves.

The Mad Hatter, Alice and the White Rabbit led the parade through the Norwich Tunnel of Light, before heading towards Jarrold. Santa followed in his sleigh, along with his elves.

Carole Slaughter, Jarrold's marketing manager, said: 'It is lovely to see so many people this year supporting us.

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt - Credit: Archant


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'We do this ever year because it marks the start of our Christmas and we think it is great that Father Christmas can arrive in a traditional style.'

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt - Credit: Archant

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt - Credit: Archant

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt

A cheeky 'Elfie' with Father Christmas. Picture: Ian Burt - Credit: Archant

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