A traditional market offering locally-sourced food, drinks and snacks is set to return to the historic heart of King's Lynn.
Centuries ago, the Saturday Market Place would be a mecca for locals and tourists looking for fresh produce from within the area and beyond.
Market trading fell by the wayside with the emergence of online shopping and supermarket chains setting up shop in all major towns and cities.
But the hustle and bustle of the marketplace will be brought back to life with the introduction of a farmers market.
Organised by West Norfolk council and King's Lynn BID, the market will run from 9am to 2pm on the second Saturday of every month, with the first to take place on Saturday, April 14.
Shoppers will find the usual grocery basics such as bread, meat and vegetables as well as the occasional indulgent treat such as handmade gourmet donuts, macarons and gin.
April traders include paw-crafted dog treats by the Little Blue Pup Cakery, homemade vegan food by Greenstuff Vegan Food and baked goods with an oriental twist by Bakeshack.
It is hoped that the market will bring more people into the town centre, as a West Norfolk council report revealed footfall numbers in January and February have dwindled compared to last year.
But it added that footfall numbers in King's Lynn is faring better than the national average, stating that the Beast from the East had a dramatic effect on March footfall.
It added: 'The national situation has been reflected nationally with a number of retail chains under pressure including New Look, M&S, and Prezzos, although all are performing well in King's Lynn.'
In its heyday, hundreds of people would pack into the Saturday Market Place which dates back nearly 800 years.
It was surrounded by familiar sites which now form some of the town's most famous landmarks, from the domineering towers of Lynn Minster to the chequered facade of the Grade I listed town hall.
Dozens of butchers would trade in the Shambles butcher house, which stood on the Saturday Market Place before it was demolished in 1914 to make more room for the market.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here