After 104 years of serving customers in Great Yarmouth, Marks and Spencer has moved out of town.

The company's decision to leave King Street for the out-of-town Gapton Hall retail park has been criticised by some but brings 20 new jobs to the region.

The high street firm, which set up shop in Yarmouth in 1911, was heaving with customers today, many sad to see M&S move but thankful it was not leaving the borough altogether.

The last customers of the town centre store will be served at 5.30pm today.

The new M&S Simply Food outlet will open tomorrow on Gapton Hall, a five-minute drive from town. There will be a ribbon cutting ceremony at 10am.

The 8,611sq ft store will not sell clothes or homeware but will boast a 36-seater cafe and a bakery. A number of existing employees have relocated to work alongside new recruits.

It is not yet known when the King Street unit will be occupied again.

The retail giant owns the freehold of the sizable shop and is marketing the premises. Last week, an M&S spokesman said it had held discussions but the retailer did not have 'anything to confirm at this point in time'.

The Simply Food Gapton store will from 8am-8pm Monday to Friday, and 10am-4.30pm Sundays.